Raccoon

Neil Ms. Parkhurst Chemistry 10/3/2012 Law of Conservation of Mass Inquiry Lab Background In the 19th century, Antoine Lavoisier discovered the Law of Conservation of Mass, the Law of Conservation of Mass states that mass is neither created nor destroyed during ordinary chemical reactions or physical changes. A Closed System can not exchange any of heat, work, or matter with the surrounding. An Open System can exchange all of heat, work, or matter. It allows interactions between its internal elements and the environment. PurposeThe purpose of this lab was to designed and complete a laboratory experiment that proves the law of conservation of mass. Procedure First of all, a flask was taking out and filled in with 15ml of water. The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was filled in the water. After a while, placed the flask & water & Alka Seltzer tablet on to the balance pan, the mass of the whole system was determined. This procedure was for the open system. For the close system, a flask was taking out and filled in with 15ml of water.The mass of the flask & water was determined and recorded. Then, an Alka Seltzer tablet was placed in a balloon, and put the balloon on the top of the flask, the Alka Seltzer tablet fell into the water. After the reaction was done, measured the mass of it, recorded it into the data table. IV. Data Table Data of Law of Conservation of Mass | |Mass | |Open system before |126. 3g | |Open system after |126. 09g | |Closed system before |143. 65g | |Closed system after |145. 21g | Conclusion and Analysis The mass of the open system before was 126. 53g, and the mass of open system after was 126. 09g. The mass of closed system before was 143. 65g, after was 145. 21g.Both set of data were close enough to justify the law of conservation of mass which is the mass were about the same before and after a reaction. According to the reaction, which was H2O + NaHCO3 = CO2 + H2O + NaOH, showed that the re were some gas which was CO2 were produced. According to the law of open and closed system, the CO2 were escaped from the open system, on the other hand, it were keep in the closed system. Because of that, the open system was missing some of the mass of gas, it made the first procedure differ from the second procedure.

Physical Activity and Education Standards Essay

It is a matter of fact that with the increased accent on academic education, physical exercise programs are declining in public and private schools. Nowadays there are minimal opportunities for students to lead active life during school time. It was reported that the number of students who attend physical training every day had decreased to 29 percent in 1999 compared with 42% in 1990. It is possible to maintain ideal body weight and health due to physical education classes. Students must receive at least an hour of physical training daily. Such process should involve vigorous activity during 10-15 minutes daily. It is apparent that sport is available in public schools, although not all children like to attend these classes. (National Standards) It is necessary to design such physical activity for students which will firstly meet required standards and secondly arouse interest among children. The most interesting and exciting activity is school sports competitions, because they involve many kinds of physical activity and develop team spirit in participants. School competitions will involve all students who are physically fit and also who are weaker. The competitions will last two days and embrace different activities. The first day will pass through l team games such as basketball, volleyball for girls and football for boys. The second day will process through team competitions devoted to running: long-distance races, sprints, running on the spots, high jump and standing (running) broad jump. It is necessary to explain why such physical activity is chosen. The first reason is that students will demonstrate their competency in different movement forms and their proficiency in selected ones. The second reason is that during team activities students will demonstrate team spirit, responsible social and personal behavior. The last reason is that students are taught in such way to understand and to respect differences among students with different physical abilities.

Risk Perception and Communication Essay Example | Topics and Well Written Essays - 3000 words

Risk Perception and Communication - Essay Example The success of effective communication, especially on the security issues depends on the public confidence and trust in the government agencies. That is how the public perceives the security agencies. Cases of terrorism have raised an alarm and the general public depends on the government to get adequate security. Hence, police services are very crucial for the public to be assured that there is peace and security in the country2. Building and nurturing trust in the communication process is useful in the risk management process. Truthful, open, frank and honest in communication ensures that there is an effective outcome3. Individuals are more likely to deliver information to a person they trust. When the public does not have adequate knowledge of the risk at hand, trust plays a crucial role4. The public has to be given a guideline on how to avoid the risk and they will only follow instructions from a person they trust. Trust also plays a crucial role in public perception about the se verity of the risk that the people may face5. The government has to play a role to ensure that the public is aware of any risk that may occur. Primarily, terrorists’ intention is to generate uncertainty and fear in order to challenge the emergency communication process. When fear is created, the public does not obtain the appropriate information because fear affects the process of communication6. In cases of terrorists attack, the public perception of confidence and trust in the government agencies affects the compliance.

The Evolution of GIS Essay Example | Topics and Well Written Essays - 3000 words

The Evolution of GIS - Essay Example terature on this subject, it is clear that these two are the core components of the system and the manner by which they rapidly evolve has driven the pace by which GIS has changed and will change over time. This is supported by the evidences that follows. Essentially, GIS is defined as â€Å"the system of computer hardware, software, personnel, organizations, and business processes designed to support the capture, management, manipulation, analysis, modeling and display of spatially referenced data† (TRB, p.10). As with any type of computing technology, the GIS's own system is consisted of three basic parts, namely, the UI or the user interface, the tools, which is differentiated according to functions, and, finally, the data manager. Put in another way, the components of the system can be said to include data, technology, application and humans (Lloyd and Bunch, 2003, p.828). All of which have their respective and equally important functions. While the GIS could run in a sing le computer terminal, the optimum framework requires several computers for GIS operations - desktop, client server, centralized desktop and centralized server (Longley et al. 2005, p.158). These variables and operational framework underscore why hardware and software are critical in the progression of the GIS development. Hardware The invention of the silicon chip back in the 1970s launched the fast paced computer development (Pasewark and Pinard, 2007, p. 263). It led to the viability of personal computers, which became the precursor of the current technology typified by smaller, faster, powerful and cheap hardware. To put this environment in context, there is the so-called Moore’s Law which states that computer processing chips double in power almost every 18 months, making computer more... Thi essay stresses that the evolution of the GIS system can be attributed to several important technological developments. First, there are the advances in computing hardware, which made computers affordable and powerful. Today, many people and organizations can buy desktop systems not just in workplaces but even for home use. These are computers that can perform complicated tasks and functions with apparent ease. This report makes a conclusion that in order to depict the significance of the evolution of GIS in the past twenty years, it is important to go back to the importance of geographic information. Accurate and reliable geographic data do not only mean effective geographic expeditions or land mapping initiatives. Rather, they are imperative in many other endeavors such as in running a city or in predicting a catastrophe. This is the reason why GIS is an important technological tool and how its evolution should be of interest for people. In the past twenty years, there were significant achievements and the evolutionary path points to a more sophisticated and intuitive system that would help people to make sense not just of the Earth but also beyond. It is worth noting that today there are just numerous geographies or approaches to geography. One of GIS’ greatest contributions, as evidenced by its evolution, is the universalization and consistency of geographic information.

UC application, personal statement Example | Topics and Well Written Essays - 1000 words

UC application, - Personal Statement Example I believe in a friendly environment and on factors that would ensure my success. The morals that guide a given institution are similar to those taught by a given society. My family teachings and system code of ethics are what guides my decision-making processes My endurance may be traced to my earlier lives where my family encouragement to pursue my career based on personal interest rather than peer influence. The competitive nature of the modern world requires an individual to choose his or her path wisely. The nature in which an individual chooses his educational path will depend on what society has to offer in terms of employment opportunities. Passion drives this choice and my choice was based on the available opportunities and supportive environments created by my family and friends. The level of expectation from this environment drives my success goals. An individual arranges his priorities based on the environment and my aim is to ensure a successful process that would ensure an increase in levels of competitiveness in this complex world. The world becomes complicated when, and individual fails to achieve certain goals. My aim is to remain relevant to my environment and achieve my goals based on their priorities. Moral of an individual is determined by the nature of his or her upbringing. My family background molded me to become a responsible person, who appreciates the surroundings and respects varied opinions. This characteristic has enabled my stay at the school. I believe in a culture as a tool that would enable interactions between people and cultures. Diversity creates a wider opportunity to explore the differences associated with world and immediate society. I utilize diversity as a means of study and as a way of learning the world in a different dimension. This dimension enables my exploration of new opportunities with the goal of creating counter actions plan to overcome challenges that are associated with diversity. My

News Perspective Essay Example | Topics and Well Written Essays - 1500 words

News Perspective - Essay Example This is the reason why online newscasts can have a better chance of placing the advertisements as and where they are required as compared to a television newscast. The marketing perspective within this online newscast served its purpose because I was able to view the advertisement for a period of 30 seconds before I could reach the exact content of the newscast. It made sense to me that the online newscast placed its advertisement right before the actual content of the newscast. The sources used in the news stories were deemed as both appropriate and credible. The sources deployed have actually brought quite a good amount of credibility and authenticity to the whole process. This is because the newscasts were seen as a form of research which exhibited true value for the advertisers and marketers. They were able to project their stories in a manner which was deemed as most fitting under the changing marketing dynamics. They believed that these newscasts could bring forward credible sources that shall make the audience perceive them as truthful at all times. It is indeed a much positive aspect related with the sources because these are viewed as credible and trustworthy. When one concerns the basis towards the television and the online form of newscasts, the onus always falls upon their source genuineness because it aims to resolve the ambiguities that exist within the relevant fore. Hence it is important to validate the sources present within the online news casts because these keep on changing from time to time. There is good enough evidence that these newscasts might have been tampered so as to attain some hidden agendas, which might be accomplished through these newscasts. The element of biasness was evident within the broadcast since one aspect was being portrayed while the other was found missing. This meant that one perspective was taking the

Bernard Madoff Ponzi Scheme Case Essay Example | Topics and Well Written Essays - 1500 words

Bernard Madoff Ponzi Scheme Case - Essay Example The fraud caused investors to lose billions of dollars, and gave rise to a crisis of confidence in the capital markets. In reality, Madoff’s funds had no investment strategy to provide â€Å"hedges† against the usual forms of risk. For over a decade, there had not even been any trading of stock. In Madoff’s Ponzi scheme, the early investors were bought off with the money from the later investors; additionally, the payouts to the early investors were used as proof of profitability, to thereby convince later investors that the returns were legitimate. The bankruptcy trustee is implementing remedial measures including a â€Å"clawback† action for the later investors to recover the profits of the early investors. Thesis Statement: The purpose of this paper is to investigate the Bernard Madoff Ponzi Scheme Case, examine the reasons for the fraud to take place over several years, identify the warning red flags missed by the investors, and the preventive and reco very measures to be adopted in Ponzi cases, besides other related aspects. Bernard Madoff’s Ponzi Investment Scheme The investment operation of Bernard Madoff was exposed in December 2008 as an extensive Ponzi scheme. The term is derived from Charles Ponzi who organized such a scam in 1919, and it denotes a fraudulent investment arrangement in which investors give cash and property to the main individual in the arrangement. While misappropriating some or all of the funds, the investment operator reports to the investors that the funds made profits. These professed amounts, and those actually paid to earlier investors are funds received from later investors. The fraud is revealed usually when a large number of investors wish to withdraw their investments at the same time, particularly when there is insufficient in-flow of money from new investors. Thus, Bernard Madoff duped investors of an estimated amount of more than $50 billion, by the time the fraudulent scheme was uncover ed (Mannino, 2010). Madoff’s alleged Ponzi had a reach across the globe of more than $50 billion. The sustained durability of the fraud for nearly two decades is considered to be due to Jewish money managers, severe regulatory shortcomings including ineptitude, and probable conflicts of interest by Federal Communications Commission (FCC), Securities and Exchange Commission (SEC), and other regulators and auditors. Madoff appears to have taken actions that reveal him as an equal opportunity thief, who unashamedly misappropriated funds from close relatives and charities in his scheme (Vinod, 2009). One of the main reasons for Madoff’s attracting a wide following was that he â€Å"delivered consistently high returns with very low volatility over a long period† (Bernard & Boyle, 2009, p.3). His technique to obtain these low risk returns was to use a split-strike conversion strategy. This requires taking a long position in equities together with a short call, and a l ong put on equity index to lower the volatility of the position. It was eventually revealed that these returns were false. The Madoff case raises obvious questions on why it was not discovered earlier, and the reasons for investors and regulators to miss the various red flags. The need for risk management and regulation through improved capital requirements for operational risk, is evident from the implications of

Friction. Lab report Example | Topics and Well Written Essays - 750 words

Friction. - Lab Report Example Record the load and the hanger’s weight and repeat this procedure placing masses of 200, 400, 600, 800, and 1000 g successively on top of the wood block. Turn the wood block on its side and repeat former task with a mass of 400 g on top of the block then turn the same block with the largest contact surface with the plane and place 400 g on top of the block, gradually increasing the load on the hanger until the block just starts to move. Set up the board as an inclined plane and place the wood block on the plane with its largest surface in contact, and gradually tip the plane up until the block just starts to slide down. Results: Coefficient of Kinetic Friction (based on the graph) = 0.323 ÃŽ ¼k = 0.307 (procedure 4) ; ÃŽ ¼s = 0.3710 (procedure 6) ÃŽ ¼s = 0.4073 (procedure 5) ; ÃŽ ¼k = 0.3575 (procedure 7) Applications: The concept may be applied by an engineer or specialist who needs to know the type/ property, mass of material, and angles of impending motion suitable for use in problems where friction is a significant factor in design and construction. Calculations (1) Using MS Excel, Based on this, ?k = 0.323 (2) Using the data of Procedure 4: total normal force = 6.388 N and friction force = 1.962 N and since fk = ?k * FN then, ?k = 1.962 N / 6.388 N ---? ?k = 0.307 (3) From the data of Procedure 5: ?s = force to start moving the block / total normal force Trial 1: ?s = 2.7468 N / 6.389 N ---? ?s = 0.4299 Trial 2: ?s = 2.354 N / 6.389 N ---? ?s = 0.3684 Trial 3: ?s = 2.707 N / 6.389 N ---? ?s = 0.4237 Average value (?s) = (0.4299 + 0.3684 + 0.4237) / 3 = 0.4073 Deviation (trial 1) = 0.4299 - 0.4073 = 0.0226 , |0.0226| = 0.226 Deviation (trial 2) = 0.3684 - 0.4073 = -0.0389 , |-0.0389| = 0.0389 Deviation (trial 3) = 0.4237 - 0.4073 = 0.0164 , |0.0164| = 0.0164 (4) From the data of Procedure 6: ?s = tan (?max) Trial 1: ?s = tan (19Â °) ---? ?s = 0.3443 Trial 2: ?s = tan (23Â °) ---? ?s = 0.4245 Trial 3: ?s = tan (19Â °) ---? ?s = 0.3443 Averaage value (?s) = (0.3443 + 0.4245 + 0.3443) / 3 = 0.3710 Deviation (trial 1) = 0.3443 - 0.3710 = -0.0267 , |-0.0267| = 0.0267 Deviation (trial 2) = 0.4245 - 0.3710 = 0.0535 , |0.0535| = 0.0535 Deviation (trial 3) = 0.3443 - 0.3710 = -0.0267 , |-0.0267| = 0.0267 Difference between two values of ?s = 0.4073 - 0.3710 = 0.0363 (5) From the data of Procedure 7: ?s = tan (?max) Trial 1: ?s = tan (21Â °) ---? ?s = 0.3839 Trial 2: ?s = tan (19Â °) ---? ?s = 0.3443 Trial 3: ?s = tan (19Â °) ---? ?s = 0.3443 Averaage value (?s) = (0.3839 + 0.3443 + 0.3443) / 3 = 0.3575 Deviation (trial 1) = 0.3839 - 0.3575 = 0.0264 , |0.0264| = 0.0264 Deviation (trial 2) = 0.3443 - 0.3575 = -0.0132 , |-0.0132| = 0.0132 Deviation (trial 3) = 0.3443 - 0.3575 = -0.0132 , |-0.0132| = 0.0132 Questions & Answers (1) Explain in your own words why it is necessary that the block move at constant velocity in Procedures 2 – 4. The block must move in constant velocity so that no acceleration occurs which would create a net force that would affect determination of normal force and friction. (2) (a) How does the coefficient of friction depend upon the normal force between the surfaces in contact? (b) How does it depend upon the area of the surfaces in contact? The coefficient of friction decreases with increasing normal force between the surfaces of contact. However, coefficient of friction does not depend upon the contact surface area because in the experiment, values of normal forces stay the same while the force to keep the block moving uniformly does not differ much between that of the flat position and the

Cases of Greece and Sweden Working Conditions Essay Example for Free

Cases of Greece and Sweden Working Conditions Essay Cases of Greece and Sweden Working Conditions Introduction            The essay has three major parts. The first part analyses Greece working conditions and how government officials respond to the issue. This is accompanied by a moral assessment of the issue presented in this section. The second part discusses Sweden working conditions, a country which is said to have one of the best working conditions around the world. This part analyses the policies passed by the Swedish government and all ethical issues arising from such policies. The third part is a personal assessment of the two issues presented parts one and two. This section employs virtues of ethics framework to come up with ethical implications of the issues presented. Working Condition in Greece            Greece working standards are relatively lower compared to those of other European countries. Different studies that support this argument have been conducted. From the data provided by the Social Insurance Foundation and Labor Inspectors in Greece, 35.8 percent of the participants in a survey conducted in 2011specified that there were no health and safety provisions in the firm they worked. 48.7% stated that, to their knowledge, there was no physician assigned to them. In the construction sector, 53.5% had a health and safety provision document while 58.9% in the manufacturing sector had the same. 66.1% of the respondents in the public sector said they lacked such a document (Alexopoulos 2012, p.115).            In its efforts to raise labor standards in Greece, the Greece government initiated several reforms. The reforms aimed at improving working conditions in the country and protecting people’s welfare. Greece is of the countries which experienced the wrath of European crisis. The aftermath of the crisis required tremendous changes in the labor markets. However, these reforms led to limited protection of workers in the labor market. This aspect violated business ethics and essential social rights. Law number 3863/2010 introduced fundamental changes in the labor market. Some of the unfavorable reforms were; shortening the period given as a notice to the termination of white-collar workers, reducing white-collar workers reduced by a half, keeping operational costs must between 5% and 10%, which led to layoffs. However, the minimum wage rates for workers under the age of 25 years reduced to 84% of the set minimum wage. For underage workers, the minimum wage rate set at 70% of the set minimum wage.            Apart from the labor market reforms, the government instituted in 2010, service cuts in pension and other important reforms in the social security regulations. The regulations include; zero increase in the current pension over the next 3 years. For the uninsured persons over the age of 65, their basic pension criteria underwent reforms. The amount of the pension is set at â‚ ¬360. The national budget will finance the pension from the year 2018. Salary cut for employees between 25 years was set between 22% and 32%. The employer can impose this cut without the consent of the employee (Matsaganis 2012, p.450). Analysis of Ethical Implications of Greece Work Policies            Greece policy makers seem to employ utilitarian principle, which states that one determines what is right by contrasting the outcome of all related agents of alternative policy for a particular condition (Bentham 2000, p.70). This principle does not take into account all the people in the society. Undesirable policy can be passed which does not benefit the society at large. Greece labor laws and polices does not seem to benefit the entire society. On the contrary, they benefit a section of the community.            According to (Daluka 2001, p.20) it is right to exercise what is good for the largest population of people. The study reveals that the greatest number of people in the work environment had the health and safety document. Companies in Greece seem to value policies that yield the greatest benefit to the greatest number of people. However, James Rachel, critic of the utilitarian rule, would have argued otherwise. In his criticisms, he points out that, everyone is equal and that everybody’s happiness is important. The group of people who lack the document in this case can claim that businesses in Greece did violate business ethics. This means that utilitarianism is not the best framework to formulate rules and regulations which affect the entire society. Labor markets affect the whole economy in several ways .This means that if there is a fault in formulation of labor laws, the economy will experience problems arising from shortage of labor, a crucial factor in the production process (Rachel 2007, p56). Greece labor reforms further show how the government violates ethics. A salary cut without the consent of employees is unethical, and violates ethics. However, according to utilitarianism, this might not be a big issue so long as it yields maximum benefits to the largest number of people. According to (Goodin 2007, p.245) utilitarianism as a principle should guide political leaders while making decisions that affect the society at large. He points out that leaders must take into account the impacts of the policies they pass on the entire society, other than focusing on a small group of people. Working Conditions in Sweden            Working conditions in Sweden are one of the best on the planet. This is the case because the government has introduced strict worker-safety and environmental regulations. Its manpower of 4.3 million is disciplined, instructed, and experienced in the most current technologies. About 87 percent of Swedish laborers have a place with a workers party, ostensibly the worlds most astounding rate. In addition, unions are active accomplices with organizations in actualizing more proficient projects. Swedish enactment accommodates work representation on the board of directors of large organizations and obliges administration to arrange with the unions prior to actualizing significant changes. Management-labor cooperation participation is customarily non-conferential, meaning labor strikes are rare in the country (Cox 1950, p.390). There is no fixed minimal wage, and all wages are determined through collective bargaining. Since 1991, the real wage increments have surpassed th ose of most EU nations. As the EMU civil argument picks up force, workers parties are calling for buffer funds, like those made in Finland, as a cushion for benefits funds and other laborer benefits throughout the shift period to the euro, in cases where there are huge currency fluctuations (Hammarstrà ¶m 2013, p.142).            Many business spectators, including those from the International Monetary Fund (IMF), have suggested some crucial labor market changes, including wage differentiation (to reduce labor costs for unskilled jobs). These reforms are an incentive to raise individual competence, reduction of income taxes, making labor unions bears the costs of unemployment in the insurance system, as well as liberalization of labor protection legislation. These measures are believed to increase efficiency and competitiveness. Labor representatives in Sweden complain that such measures would burden workers.            On the major Sweden’s labor- related issue is high levels of unemployment. Within a very short time in the early 1990s, the unemployment rate rose from a level which was considered the lowest in the industrialized world to the normal EU levels, where it stayed until the business cycle improved in 1998-99. By 2000, the unemployment rates were less than 5%. However, the rate was 8.7 percent for those workers included in training programs. Swedens government has a plan to reduce the unemployment rate to 4 percent and to guarantee that 80 percent of the working-age populace has a full-time work by 2015 (Drobnic 2012, p.205). Assessment of the issue and its ethical Implications            A careful examination of Sweden’s labor laws and policies shows that the policy makers employ social justice. This is clearly depicted the way polices have been formulated. According to (Betham 2000, p.80) social justice theory asserts that people should exercise fairness in their when dealing with one another. Rawl’s theory of social justice postulates that the society consists of free and equal persons who must be treated equally in political and socio-economic affairs (Blocker 2000, p.30). Swedish government seems to take into account social justice principles before passing labor regulations.            First, the government has come up with strict anti-discrimination laws, contained in Swedish Antidiscrimination Act of 2009. One of the rules of social justice theory is protection against any form of discrimination. By passing the Act, Swedish legislature took into account the rights and freedoms of workers. Therefore, their rules and decisions are in line with the social justice framework. The Act aims at eliminating discrimination in all places of work. It applies to all employees, employers, and job applications irrespective of whether or not the discrimination is intentional. This means that people expect to be treated with dignity, regardless of their appearance or beliefs. If an employer in Sweden is found discriminating his/her workers, he or she is required to pay damages. Failure to this, he/she may end up in prison, and this acts as a lesson to all others who practice discrimination.            On the other hand, Swedish government has made it mandatory for all workers to belong to a labor union (Blau and Khan 1999, p130). This is aimed at protecting the welfare of all workers in Sweden. This is another dimension of social justice. If a member of the union faces a problem, the union is supposed to take care of him/her. All members of the unions are treated equally. This ensures that all of them have equal representation. Rawl’s theory disallows unequal representation in political and social matter.            Swedish Work Environment Authority is governed by the Work Environment Act, which requires employees, employers and equipment suppliers to share responsibility in maintaining safe working conditions. According to this Act, these parties should restrict workplace hazards and prevent accidents. This clearly shows that the policy makers take into consideration the importance of social cooperation. Social justice principles require each person in the society to benefit others, and to prevent harm. This way, social justice is said to prevail in the society. Individual Moral Assessment of the Issue            To better understand moral implications of the cases presented above, a careful analysis using a different ethical framework is necessary. This section discusses how the issues presented above relate to the ethics of virtue framework.            According to Martha Nussbaum arguments, a just society must be characterized by conditions that promote fundamental entitlements for all people. The entitlements include; bodily health, normal life, bodily integrity, senses and imaginations, as well as practical reason, just to mention a few. Failure to recognize these entitlements constitutes unethical behavior (Nussbaum 1993, p 89) . Greece law makers seem to deviate from this moral framework. Some of the policies do not take into account virtues of ethics. For example, cutting an employee’s wage without his/her consent is morally wrong. It hurts one’s feeling and violates virtues of ethics such as kindness, prudence, integrity, and more importantly respect. Passing laws that lower people’s welfare is not consistent with the virtue ethics framework.            On the other hand, Sweden takes into consideration virtues of ethics framework. The laws and polices discussed above clearly show how that policy makers in the country are very much concerned with people’s welfare. Being mindful of others welfare is a crucial virtue. It ensures respect in the society and promotes justice. Moreover, Swedish government promotes fairness in worker’s representation. Again, this is a clear indication of the government’s commitment to promote virtues which promote people’s moral excellence and their well-being. Conclusion            From the analysis presented in this paper, it is clear that governments across the world employ different ethical frameworks when formulating their policies. The distinction between Greece and Sweden working condition reveals that different countries value different policies. However, the paper points out several unethical practices in Greece. On the other hand, Sweden government seems to follow ethics when drafting their laws and regulations. In addition to this, the paper reveals that people and companies’ ethical understanding across the world tend to be influenced by government’s actions. This means that Swedish citizens tend to practice ethics more than Greece citizens. References            Alexopoulos, E. (2012), ‘Sickness absence in the private sector of Greece: Comparing shipyard industry and national insurance data, International journal of environmental research and public health , Journal of Social Affairs, Vol. 34, pp, 1171-1181. Betham, J.(2000), ‘Principles of Morals and Legislation,’Principles of Morals and Legislation. Newyork: Botache Books, pp.78-85. Blau, F., and Khan, L. (1999), ‘Institutions and laws in the labor market’ Handbook of labor economics, vol.3, pp.130-140.Blocker, G. and Elizabeth S. (2000), ‘John Rawls theory of social justice’, Sages Journals ,pp. 24-34. Cox, A.,(1950), ‘Regulation of Collective Bargaining by the National Labor Relations Board’ Harvard Law Review, pp.389-432. Daluka, F. (2001), ‘Global Ethics and Business: A Philosophical Approach’, Global Ethics and Business: A Philosophical Approach, Cambridge: Cambridge University Press, pp. 17-20. DrobniÄ , S.(2012), ‘Good job, good life? Working conditions and quality of life in Europe’, Social indicators research, pp.205. Gordin, S. (2007), ‘Utilitarianism as a public philosophy,’ Cambridge: Cambridge University Press., Hammarstrà ¶m, A. (2013), ‘Higher education and psychological distress: A 27-year prospective cohort study in Sweden’, Scandinavian journal of public health. Pp.140-145.Matsaganis, M..(2012), ‘Social policy in hard times: The case of Greece’, Critical Social Policy, pp.406-421. Nussbaum, M. (1993), ‘The quality of life’, NewYork: Oxford University Press. Rachel, J.(2007), ‘Utilitarianism; for and against’, Havard Journal Of Business Affairs, pp. 56 Source document

The Crucible language essay Essay Example for Free

The Crucible language essay Essay The Crucible by Arthur Miller fits into the genre of a Realism. Its time period is set in the late 1600s. Thus the language used in the script is archaic and realistic for the time period it is set. The images that The Crucible creates in the minds of the audience (although infrequent) are enlarged and exaggerated; Danforth declares he would hang ten thousand that dared to rise against the law and an ocean of salt tears could not melt the resolution of the statutes John Proctor describes his farm as a continent and his wifes behaviour as an everlasting funeral. This enhances the imagery in the minds of an audience. The play is of a naturalistic theme, but in the language Miller can be surreal. In order to make the audience aware of what is happening elsewhere than the scene (within naturalistic conversation) the characters discuss the events that are going on in the town, this is known as Reported action for example Abigail says to Paris Uncle the rumour of witchcraft is all about this is a form of narrative for the audience who cannot leave the present scene on stage. Miller used the actual court records from the witchcraft trials to influence his wording in the script. He studied these in great detail and attempted to use accurate dialect from this time period. However Miller admits that without planning to, he elaborated a few of the grammatical forms, particularly the double negatives. Another influential source for the use of language in The Crucible, which Miller referred too is the king James (authorised) version of the bible. When Proctors wife, Elizabeth, describes to him the effect Abigail has on the court room, imagery is used from the Old Testament of the bible saying and where she walks the crowd will part like the sea for Israel. The fact that everyone inside the play uses the same archaic speech, for example all the men are referred to as mister and the women goody short for goody wife, distances a twenty first century people; it gives the feeling of a diverse society from our own. Even though they are in America the characters do not speak with an American accent as they are still fairly early settlers in the country and sound British. In the script there are distinctive speech patterns enforced by Miller. The servants/slaves in the play use bad grammar for they are low status and uneducated for example Mercy, Proctors servant, says to him I best be off. I have my Ruth to watch. In contrast to Paris the town pastor who has high status, he uses proper wording e. g. you compromise my very character. I have put clothes upon your back and Proctor who is a farmer uses rough language like Ill show you a great doing on your arse one of these days. and uses abbreviations for instance Ah, youre wicked yet, arent y! by this language you can tell hes a bit of a farmer. Various colloquial phrases no longer used like there be no blush about my name and I say shut it both said by Abigail who is an orphan living with her Uncle, Paris. The Proctors farm is big and further away from the town and when he describes it as a continent that indicates to the audience its size and setting. There is not a lot of imagery in The Crucible and this is because it is a naturalistic play and in real life people dont usually go around trying to create imagery in their speech. Although, Miller does use repetition recurrently, particularly the words witchcraft, God and pretence which are the main themes of the play. These words play on the subconscious minds of the audience. God is dead is a widely-quoted and sometimes a misconstrued statement by German philosopher Friedrich Nietzsche. It is found in some of Nietzsches classic work. God is dead is not meant literally, as in God is now physically dead; rather, it is Nietzsches way of saying that the idea of God is no longer capable of acting as a source of any moral code or teleology. Proctor speaks this statement in the last act of the play when he is bound in prison, he is completely battered by his fellow Salemers and he cant believe what cruelty human beings are capable of. Miller makes Proctor say this because that is what he himself is thinking along with a lot of other people at that time of McCarthyism. In the beginning scene of Act two involving Proctor and Elizabeth there is significant language used. To begin with their language is not the same as a modern audiences, their grammar is different; I were planting far out to the forest edge this makes it harder for the audience to relate to the characters. We are reminded of their religion when Proctor says they should pray now for a fair summer. The couple use simple, short sentences when talking to one another, which show conflict Are you well today? I am . it is a rabbit this conveys the tension between them. Proctor uses ominous metaphors in his speech for example Lilac is the smell of nightfall and Its warm as blood beneath the clods. This hints at the blood shed to come. When Proctor rebukes his wife for letting their servant go to Salem he repeats again that it was a fault this enforces his point of authority. Proctor compares their servant to a mouse making Elizabeth, who seemingly cant stand up to her, look even more pathetic. The word God keeps being repeated throughout the scene making an audience think of sin, religion and punishment. More biblical references are made when Goody Proctor states that where she walks the crowd will part like the sea for Israel. Meaning Abigail who apparently has much power at the court, which the audience has found out about through the couples reported action in their conversation. Proctor: Oh, it is a black mischief. Again with the ominous wording. Proctor tells Elizabeth he will think on it referring to testifying in court about Abigail, Elizabeth repeats this statement let you think on it her repeating this is mocking and disrespectful to John. Proctor retorts calling her Women which is equally demeaning which is what Miller was aiming for. When in argument with his wife proctor talks formally compared to how he spoke before I have good reason to think before I charge fraud on Abigail this is unfriendly, in comparison to how he spoke to Abigail his former lover, and similar to a parent using their childs full name when reprimanding them. An everlasting funeral marches round your heart Proctor tells Elizabeth, this again is ominous and he is foreseeing his own death at the end of the play. Proctor compares his wife to a court judge. Imagery for the audience when he says her justice would freeze beer! Miller uses a rich variety of language techniques in the play/script of The Crucible, which communicate narrative, form and content to the observer, which have just been described previously, above.

Comparison of Specific Heat Capacity of Different Metals

Comparison of Specific Heat Capacity of Different Metals Samerah Mansha Aim The aim of this investigation was to measure the specific heat capacity (SHC) of various different metals such as aluminum, iron and brass of different volumes to find out if they all have the same SHC or different. Additionally, insulation was used to measure how efficient insulation was against heat loss. Hypothesis Previous research in background information states that there should be a difference between the SHC of aluminum, brass and iron. Null Hypothesis There will be no difference between the SHC of aluminum, iron and brass. Prediction The SHC of aluminum will be higher than iron and copper, this is because the volume the less dense the meta lis, thus the higher the SHC because the metals contains big atoms which slowly heat up thus more energy is needed to make the molecules get hot and move around. Insulation will also make a difference by conserving the heat energy, which will give more accurate results as more heat will most likely be conserved and not lost. Background information: Thermal energy is the amount of energy of a substance or system which is associated to its temperature. Heatandtemperatureare both related with thermal energy but differ. Heat is the transmission of thermal energy from one object to another due to temperature differences between them.Heat is the total energy of all the molecule motion within the object and is measure in joules. Whereas temperature is a measure of degree of hotness of an object, i.e.how hot or cold,therefore it’s a measure of average thermal energy of molecules within substance and measured in degrees Celsius. Temperature can be measured via the Celsius and Kelvin scales. The Celsius scale is built upon two fixed points, the freezing mark at 0 °C and boiling point at 100 °C, whereas Kelvin scale is based on absolute zero at -273 where particles have minimum energy. The Celsius scale has degrees the same size as Kelvin,but Kelvin scale starts 273 lower than Celsius absolute zero scale, for example 0  °C is 273 degrees. When heat energy is transferred to an object, its temperature increase is dependent upon, the mass of object, the material the object is made from and lastly the amount of energy transferred to object. The more heat energy transferred to object results in a more temperature increase. The SHC of a substance is known as the amount of energy needed to change the temperature of 1kg of substance by 1 °C. Different substances have different SHC e.g. water, oxygen and metals. Water has a high SHC of 4200 j/kg °C, School Physics, 2013. This therefore makes water suitable for storing heat energy which is efficiently useful for transporting it around home via heating pipes. Metals are good conductors of heat, yet non-metals are usually poor conductors of heat which are called insulators. Heat energy is simply conducted from hot end of object towards the cold end and the electrons within metal leave their atoms therefore move around within the metal as free electrons. The metal atoms which are left behind are known as charged metal ions.These ions are placed carefully together whilst vibrating constantly.The hotter the metal becomes, it results in the the vibrations gaining more kinetic energy. As a result, this kinetic energy gets transferred from hot parts of metal towards cooler parts via free electrons.These free electrons then move throughout the metal, each colliding with many ions transferring heat energy as they go along. Metals with a high SHC take a lot of heat energy and take a long time to heat up and cool down. Heat can be transferred via conduction, convection and radiation.Conduction is thermal energy transfer which occurs in solids that are in contact with each other, causing particles to gain energy and vibrate, passing on heat energy to nearby particles, resulting in rise of temperature at other side. Convection is another type of thermal energy transfer which occurs in liquids and gases where particles freely move. Particles with kinetic energy move from hotter regions to cooler regions, transferring thermal energy. Radiation is known as heat transfer that doesn’t need contact between heat source and heated object,due to heat having the potential to be transmitted via empty space by thermal radiation. Heat can also be stored in the form of insulation. Insulation prevents or reduces heat from escaping an object by providing a barrier between areas that are significantly different in temperature. Materials 12v immersion heater of 50w power Block of aluminum, iron and brass with a hole in the middle Wires 6V power Supply Ammeter Stop Clock Top Pan Balance Thermometers Insulation Stop watch Ruler Insulating material Method: Firstly all the metal blocks were weighed via a top pan balance The metal blocks were then measured via a ruler for their length and diameter. The thermometer was put into each of small whole in the metal blocks so that the initial temperature could be measured. Figures1: Measuring the initial temperature of the metal blocks. The immersion heater was connected up to a 6V voltmeter and ammeter via wires. The 6v power supply and was switched on until the immersion heater was warm. The immersion heater was put into the large hole in the metal blocks and the stop clock was started. After 10 minute the power supply was switched off and the temperature of the block was measured and recorded. This method and chosen measurements were chosen as previous research using a similar method gained successful results via this method; therefore to improve reliability a similar method was used. As heat was lost during the practical, a modification was made order to prevent heat loss, which involved the same experiment to be repeated in the same way but this time the metals were surrounded with insulation material to reduce the amount of heat loss and would result in more reliable results. Figures: Aluminum, brass and iron wrapped up in insulating material. Safety The immersion heaters were checked before use; any that were faulty were rejected and replaced. Heat resistant gloves were worn when handling the immersion heater and the heated up metals to preventing any burns. The wires were also checked thoroughly to see any defaults. Additionally, the power supply was made sure it was turned off when not in use to prevent any electrocution. Results Table: 1 Measurements of the metals Table: 2 Results of the non-insulated metals. Due to heat being lost to the environment, an insulating material was wrapped around the blocks Table: 3 Results of the insulated metals. Analysis Equation for SHC = E = m Ãâ€" c Ãâ€" ÃŽ ¸ Heat energy (E) = Mass kg (m) x SHC J/g °C (C) x Temperature change °C (ÃŽ ¸) Table:4 SHC calculations of the non-insulating metals Table:4 SHC calculations of SHC of insulating metals showing more accurate results which will be used throughout the discussion and conclusion. Graph:1 Graph showing the comparison of SHC results of metals with and without insulation. Observations The results of the insulated aluminum showed the highest SHC, as aluminum takes 0.121J of heat to raise 1 gram by 1 °C.With the least SHC being the insulated iron needed 0.055J of heat to raise 1 gram of the given metal by1 °C. The results showed that insulated metals showed an overall increase of SHC of the metals, thus more accurate as more heat is conserved and is not much heat would be lost to the environment. The metals without the insulation showed a lower SHC due to heat being lost to the environment, thus are less accurate. Discussion Research states that the accepted value for SHC of aluminum is 0.903J/g °C,therefore it would seem that my result of 0.121J/g °C is not accurate, when errors are taken into account. The accepted value for SHC of brass is 0.380/g °C and the result achieved within the experiment was 0.055/g °C which was again quiet far off. The accepted value for the SHC of iron is 0.44/g °C and the result achieved from the experiment was 0.051/g °C. Graph:3 Comparison of results of SHC from this experiment and actual published SHC. The published values of SHC show that iron has a higher SHC than brass, but within my experiment brass has a slightly higher SHC value than iron. Overall the results achieved from this experiment are quiet significantly lower than the actual SHC values for the given metals. This therefore shows that even with insulation a lot of heat was still lost from the metals. Conclusion Regardless of the SHC results not being as accurate as the published results, the hypotheses and prediction was proven correct and were fully supported by the evidence of the results achieved within this experiment, as each metal had a different SHC value thus showing variation. This is due to the metals having different volumes. It was also predicted that aluminum would have a higher SHC than iron and brass, which was proven correct as aluminum had a larger volume thus less dense so it would need an higher SHC because more energy is needed to heat up SHC is therefore affected by the volume of a metal, as the atoms and molecules found within the metal are packed differently thus heat up at different rates, Evaluation As the SHC results achieved were not as accurate to the published SHC values, this may due to limitations which may have been present within the experiment such as the first being the accuracy of the measuring thermometers which only allowed one to measure in whole degrees and has an a error of 0.05 °C. To overcome this limitation a digital thermometer which is more exact could have been used to achieve more accurate readings. It was also quiet difficult to keep the current constant which would have affected the SHC as different flow of current allows a different flow of electrons to transfer to flow of heat energy, thus a resistor could have been used to control it. Another limitation could have been because it was difficult to get all the results at the same time, i.e. the temperature and current at correct time, using a scientific computer to measure the variables would remove any human errors with reaction times when measuring time and this would achieve temperate reading within few milliseconds. The results showed that even no insulation on metals heat was still lost thus couldn’t achieve an accurate SHC values. Regardless of having insulation heat was still lost which could have been the reason for the inaccuracy. Additionally another limitation could have been that the insulating material used was all different for each metal, thus showing that different. This effects the results as different insulation materials have different properties, thus reducing reliability as not all materials could have been useful in conserving heat energy. On the other hand, the use of electrical balance to measure the masses of the metals within experiment avoided any uncertainties and errors related to the mass value, thus increasing reliability of data to some extent. Overall to improve reliability the experiment could have been repeated four times to obtain average SHC results leading to more accurate results, thus helping to reduce random errors. References Appendix 1

Holography: From Physics to The Big Screen Essay -- Cinematography

The technical evolution of film industry is one notable feature of modern civilization. The innovation of combining motion pictures with recorded sound. Black-and-white film gradually replaced by the colour motion picture film and the visual effect involve the integration of live-action footage and computer generated imagery to create a scenes which look realistic, but would be dangerous, costly or impossible to be recorded and the popularization of three-dimensional cinema. The developments of technique contribute the film industry to get closer to people’s perception, however, in the real life. The observation of objects would change if we look from different distance and angle. And this experience of perception cannot be done in film. Because of the lack of stereoscopic impression of film images, it limits our sense so that the actual we see might be different. In 1920s, Sergei Eisenstein had predicted that the future of cinematography was tridimensional and there are many other film pioneers hold the same view. What most film histories leave out is that the Lumià ¨re Brothers were trying to achieve a three-dimensional image, Louis Lumià ¨re eventually re-shot L’Arrivà ©e d’un Train with a stereoscopic film camera and exhibited it (along with a series of other 3D shorts) at French Academy of Science. The films were shot in two views of the scene and then printing the film in two different colors and combining them with layered film on one reel. S3D (Stereoscopic 3D) film with better use of polarization systems were invited in 1930s and shown in the public in 1950s, however, after this initial huge excitement, S3D films were not widely recognized. Although the polarized stereoscopic film technology have been improved in all possible... ...nounced that they developed a generator of holograms on a board with a circuit that generates holograms on the LCD panel. The holography had demonstrated its potential. Now holograms are not so distant future any more. The idea of the holographic movies started becoming popular among filmmakers. Andrei Tarkovsky said, "The most important thing for cinema is for it to become holographic". A hologram can be made not only with the light waves of a laser, but also with sound waves and other waves in the electro-magnetic spectrum. Acoustical holography can see through solid objects by using sound waves. Microwave holography detects images by recording the object’s radio waves. Some holograms made with ultraviolet light can record an image of particle such as atom or molecule. Holography is one of the most significant discoveries humankind has ever made.

Analysis of Spike Lees Do the Right Thing Essay -- Spike Lees Do the

Director and actor Spike Lee presents his "truth" about race relations in his movie Do the Right Thing. The film exhibits the spectacle of black discrimination and racial altercations. Through serious, angry, and loud sounds, Lee stays true to the ethnicity of his characters, all of which reflect their own individualism. Lee uses insulting diction and intense scenes to show how severe racism can lead to violence. The biases reflected through Do the Right Thing model those of today which has kept society in a constant feud for so long. In Oprah Winfrey's dynamic episode, "The Color of Fear", Mr. Mun Wah projects his strong opinion when he states, " . . . that racism is still going on today, that we've got to stop to hear the anguish and the pain that goes with that and then we'll survive." (3) People do not realize the severity of their own words. In the scenes of the movie that emphasize the shocking reality of failed interracial communication, racial stereotyping, trust or l ack of trust, and acrimonious violence mirror the current concerns about race in America as reflected in "The Color Of Fear." The disturbing scene where different nationalities badger their opinions on each other shows poor communication and horrible stereotyping. Pino's Italian slang, Mookies black talk, and Korean obscenities are all mixed together to show how communication grows impossible among different ethnic groups. Spike Lee is trying to show how nonsense language results in a snowball effect which worsens any situation. Lorene Cary states her view on this situation when she comments, "We need more of them, not less; more words . . . What I do want is language: fighting words, love poems, elegance, dissonance, dissing, signifying, alarms, whistles, scholarly texts, political oratory, the works. Without it, we're dead."("As plain as Black and White") Maybe these "fighting words" unlock the truth about the communication plague, spreading throughout history. Leonard P. Zakin once said, " . . . it's all about conversation, not dialogue."("Scaling the Walls of Hatred") Like the characters in Do the Rig ht Thing, present day people can scream at each other all they want and will not get anywhere because outcry is not conversation. Conversation is talking, explaining, discussing, informing, and most definitely listening. Many people do not think twice when a racial slur ... ... trust, and wrongful violence that reflects the existing concerns about racism in America. The intense language and strong gestures enhance the film creating a realistic view for the audience. The actors in "The Color of Fear" and Spike Lee's characters both realize a problem exist, although do not know where to start to fix it. Peter Jennings pinpoints: " . . . There are many valid points of view, many belief systems, . . . bias and prejudice and truth and reality and myth are all mixed together . . . we're all biased in some way . . . You know, I used to think there was something called 'truth'. But after I spent seven years in the Middle East, I learned that there are truths about everything in life."(ABC Classroom Connection, Fall, 1993) Racism did not start with just one person nor one truth. Neither will racism end with one person or truth. I believe it takes a contribution of people, the American nation, to commit willingly. We need to listen and learn, talk and share, and understand the truths that each individual owns. Spike Lee's movie comes across as a brilliant and powerful illustration of how America's condescending behavior impairs our racial society.

Market Selection and Entry Mode

MCristal Cristal Corporation International Marketing Executive Summary This report analyses how Cristal Corporation chose the United Kingdom as its European lauchpad for its MCristal mobile phone. MCristal phones use the Near Field Technology (NFC) to enable cashless money transaction. Cristal Corporation chose to do a Strategic Alliance with T-mobile to overcome some amount of foreign market hurdles. The company also needs to partner with large retail chains like Tesco, Aldi, and with the airline companies etc. to invest in NFC interface machines. The report also analyses the company’s marketing mix of product, price, promotion and place. Table of Content Introduction In today’s world of highly paced environment with a constant need to be in the frontline of technological advances, owing the newest mobile phones with the latest features is a must have that people line up for hours to get. The product that I am going to introduce is currently focused and available in Japan with European countries and USA trying hard to replicate the same success in their own countries. The name of the product is the M-Pay enabled Cristal mobile phones, simply called MCristal. The product, although based on the use of real technology, is fictional. M-Pay uses the Near Field Communication (NFC) technology. The NFC works with short range frequency that gives a signal from, in this case, the customers mobile phone to another terminal (3). With this technology, via M-Pay, one can pay for goods and services cashlessly, by MCristal. The mobile phone will have a chip inserted in it that will store debit card, credit card information and/or prepaid voucher card on it. It will have a ? 200 pounds per transaction limit. You could use the mobile phone to pay for wide range of purposes from paying for groceries to paying for a plane ticket. All one will have to do is, touch the mobile phone on the cash-less payment point, insert a four digit personal pin number on the mobile phone to approve and complete the transaction. (2) The idea behind the creation of the MCristal is that there is a higher chance of leaving your wallet behind than your cell phone. This product from the fictional Japanese technology giant: Cristal Corporation. This company, founded in the 1979 has grown rapidly into one of the forerunners of technology in the 21st century. Not only has it invented technology to ease the everyday life of individuals but it also uses new technology to create new software and new products. Its cell phone range, with its latest features, rival that of Sharp and Panasonic in Japan. It now wants to introduce its range of MCristal phones in the European Market. This report will analyse which country Cristal Corporation should focus on launching its phones, how it should enter the market and how it should handle its marketing mix. Country Selection {draw:frame} {draw:rect} Stage One: All countries Since the company Cristal Corporation wants to introduce its MCristal phone in Europe, we start with a list of all the 27 member states of the European Union. Out of these countries, we will narrow it down to those countries that have a mobile cell subscription of more than 10,000,000, whose per capita income is more than $30,000 a year and whose urban population is more than 5,000,000. Stage Two: Priliminary screening: Macro Analysis After narrowing it down, we are left with 8 countries: France, Germany, Greece, Italy, Netherland, Spain, Sweden, United Kingdom (Appendix). At this stage, we should do a preliminary screening taking into account the macro criteria of social, legal, political, economic, technological and environmental influences on the outcome. Below is the ideal pestle for the ideal country. Ideal Pestle for the Ideal country Social: The country that we are focusing on should have a high materialistic culture where individuals attach values to products and where people are perceived to have a higher status due to the products they own. The country should also have a large demographic in the range of 16-60. Legal: While looking into the legal aspect of the country, we should look into the various local domestic, international and home domestic laws. Domestic laws: Since the company is trying to penetrate a new country and also going for a strategic alliance with another company, there may exist potential legal problems. The potential country thus shouldn’t have high level of bureaucratism and red tapism as we would want to move in efficiently and with the least time wasted. Also, the local laws shouldn’t ban or discourage new entrants into their country thus overprotecting their own telecommunication industry and the local companies in that industry. International Laws: Since the company wants to penetrate into the European market, it will have to follow the norms and laws set aside by the European Union and will have to abide by any quotas or restrictions imposed. Besides quantity laws, it will have to follow the quality laws as well. Home Country laws: Besides these two, the company will have to also follow laws set by it’s home country. There may be cases where the home country may ban the company from entering a country due to the instability of the said European country. Other than that, the home country will also have its own quality standards, allowed export quantity, price allocation etc. which will have to be followed by the company. Political: The company should focus on those countries that have had a stable government continuously over the years. The company also requires the country to be a democratic country, leaning more towards capitalism than socialism. Economic: The country that the company should focus on should have a high GDP (of over $30,000). This is necessary in order for the individuals to pay for the MCristal Phone. Technological: The country should use a high level of technological advanced/innovated products in its daily life. Environmental influences: The target country should be a developed country with a high level of infrastructural facility. Majority of the population should live in urban areas. As this company needs to work with various different types businesses ranging from grocery stores to transportation companies and to develop cashless transaction points, there is a need for high infrastructure availability in the country. Taking these factors into consideration, we preliminary screen the countries using the Risk analysis table below. 1=Low; 2=Some/Little; 3=Medium; 4= Risky; 5=Very Risky Stage 3: Weighted Environment Criteria After elimination in stage two, we are left with France, Germany, Italy, Netherland, Sweden and the United Kingdom. In this stage, we now assign weights to certain environmental criteria. The Criteria that we have chosen are a) Advancement in Telecommunication b) Market share of the top mobile service provider. Advancement in telecommunication is important as, being a new product and using a new technology, to implement that into a new country there should exist already established norms and standards in telecommunication. The company will have to collaborate with (at least at the beginning) with one service provider. Thus, there is a need for the top network service provider in the country to have a large market share. ,2,3,4,6 = Ranks 1,2,3,4,5,6= Ranks Stage 4: Final Selection Criteria From the previous stage, we are left with France, Italy and the United Kingdom. We have eliminated Germany, Netherland and Sweden because although the country may be good at a certain factor, it was found to be lacking at the other factor and for this company to be successfully established in a country, there nee ds to be a balance between the two factors. In this stage, we shall eliminate based on the demand for high technology mobile phones. Thus, the ranked preference of the country to enter is: United Kingdom France Market Entry Mode As the company needs to partner with a mobile network service provider, it will consider those entry modes which offer an affiliation with another company. Thus, we have identified three possible modes of entry. These are Joint Venture, Strategic Alliance, and Merger and Acquisition. The chart below shows the criteria of judgement for these three modes of entry. 1,2,3 are the ranks From the above table, we can see that there exists a tie between Joint Venture and Strategic Alliance. The company will choose the Strategic alliance. The biggest mobile network provider for the United Kingdom is T-mobile (4) with total number of subscribers more than 32 million. A strategic alliance between Cristal Corporation and T-mobile will open up the existing customer base of T-mobile for Cristal Corporation’s advantage. Marketing Mix Product: The M-Pay enabled Cristal Phone is the first of its kind in the United Kingdom. This product provides a platform for mobile payment facility for various entities like at grocery stores, for airline tickets, train tickets etc. At a later stage, the technology may be adapted to remove the necessity of even buying tickets etc. Product Adaptation: The mobile phone and the M-Pay device will be in English language and not in Japanese so that the customers can use the product efficiently. Assessing Product suitability: Competive advantage: Since the product doesn’t have any competitors at present, it will gain monopolistic advantage. Market Acceptance: The product combines already available technology in a new form. United Kingdom, being high on the materialist factor, will at least give the product a try. Also, since it is high the materialistic factor, individuals have the want to own the newest technology products like the MCristal phone. Profit Potential: The sale of the phone plus the 1% commission charged on using the M-Payment will be the main profit making avenue for the product. Further investment: The company needs to invest in NCF interfaces for major chains of supermarkets, airlines, train etc. There is a possibility of sharing the cost of installing the NCF interfaces with the other companies as it is for the benefit of both. Managing International Products: Packaging: The MCristal Phone will come in a white box with blue borders. In the middle, there will be plastic see-through covering through which you can see the cell phone inside. The packaging will have the Cristal Corporation logo on the top left hand corner with the words MCristal under it. On the back of the box, specifications of the product will be mentioned. On all four sides of the box, the name of the product, the version of the product will be mentioned in black. The material used will be 100% recyclable cardboard which will be glossed over to give a shine. The separators inside the box will be made of 100% recyclable plastic too. Image, branding and positioning The image of a brand or product is different from one country, one group, one segment to the other. The following discusses the image of the M-Pay Cristal phone. Country of origin effects Since the country of origin is Japan, which is considered as a highly techonogized country in the world, the perception of the product is favourable. Moreover, a lot of new technology comes from Japan and is introduced to the rest of the world. Thus, even the stereotypical outlook of Japan is favourable for Cristal Corporation. Product Image: The product, being a cell phone with the latest in technology i. e. the M-Pay facility, using the NCF technology will have a good product image. Company Image: The company, a pioneer of different technologies has a sound company image the world over. Thus, any new product introduced by it will have a good image. Brand Category: The product is a mixture of an attribute brand and an aspirational brand. Attribute brand: Not only will the product set itself aside from other mobile phones, it will also create a platform for the company to release its line of mobile phones in UK. This particular product is centred mainly around the M-Payment facility. Aspirational Brand: Since this is a new concept there is a positive, even a curious image created in the minds of the people. The product is a status product. Owning the product will create or make people be perceived as a part of a different, higher social status. Place: The product is manufactured in Cristal Corporation manufacturing factory, Beijing Wang Mobile Communications, in Beijing, China. This factory is responsible for the design, sourcing, research and development of the Cristal mobile phones. Once manufactured, the product will be flown to London where it will be stored at one of Cristal Corporations intermediary’s’ units. Here, the product will be sorted into different groups depending on where in the UK it is being sent. Besides London, the product will be flown to Birmingham, Leeds, Glasgow, Sheffield, Bradford, Liverpool, Edinburgh and Manchester. Thus, it is important for the company to attain an intermediary who has storage units in these cities. From the city intermediary’s storage unit, the product will be distributed to the T-mobile stores and to the stores that sell T-mobile network facilities. Promotion: The target audience of the product are those individuals who are between the age of 18 and 60. This segment represents the active wage earning segment and thus will be able to afford the mobile phone. These people lead a university or a working lifestyle and thus will be the ones who purchase grocery, airline tickets etc. the most. The main objective of the Cristal Campaign will be to identify new customers, further increase the value of the brand image and to help establish the product. The media strategy to be used should be a combination of advertisement, sales promotion, sponsorship and public relation. The advertisement should be youth oriented, showing the ease of payment through the MCristal. International celebrities that have a major appeal to the youth and the older part of the market segment should be contracted. A celebrity like Penelope Cruz would fit the bill here. T-mobile and Cristal Corporation could introduce a special price or a special promotion where for example, the first 1000 purchasers will get 1000 texts free and 1000 minutes free. T-mobile and Cristal Corporation can also sponsor charitable events like for Breast Cancer research etc. o that a social responsive side is developed for the brand. It should also sponsor events like football matches so that their name and logo is well displayed, attracting attention from individuals. Pricing Strategy: The MCristal will be introduced under two different price ranges: If the customer is out rightly buying the handset and using the T-mobile pay as you go network service, the price of MCristal will be for ? 185. Although there aren’t any real competitors in this field as yet, the high end mobile phone companies can be considered as a competition. The Blackberry Bold 9750 costs ? 35 pounds a month and the Sony Ericsson Statio costs ? 30 a month. The Nokia 5800 costs ? 195 to buy outrightly. Thus we see that the MCristal is in the same price range as the latest T-mobile phones. Recommendation and conclusion Although penetrating the market with this type of a new technology may be a challenge, it being time consuming with large initial investment in NCF interface machines, in the long run, the potential profits to be reaped from this are too high to be ignored. This technological innovative product could majorly replace the use of cash in the day to day life of individuals. However, since the technology isn’t patented to Cristal Corporation, it may be easy for other companies to replicate the work of MCristal thus reducing the monopolistic advantage that it had in the beginning. Thus, the company should create advantages wherever it sees them from the beginning of its entry into the United Kingdom.

Discrimination and Social Care

1 M2,D1 Unit 2 Equality diversity and rights in health and social care M2 Assess the influence of a recent national policy initiative promoting anti discriminatory practice D1 Evaluate the success of a recent initiative in promoting anti-discriminatory practice In this criterion there will be an assessment on a recent national policy initiative and the way it promotes anti- discriminatory practice in health and social care. Individual’s rights within a health and social care setting include having access to services and medication.Services should not unlawfully discriminate service users due to their race, gender, disability, religion, belief, or sexuality. Another right of an individual within health and social care is being treated with respect and dignity. No matter what the persons circumstances are when using health or social care services they should always be treated fairly and with respect defiantly if they are in a vulnerable state. Communication is also another right of an individual.Every health and social care setting should have trained professionals who know how to convey effective communication to avoid assumptions and discrimination. As the patients or service users should feel comfortable talking to the staff and know what is happening to them or further plans. For example in a hospital setting once a patient has come out of a big operation a staff member should be able to effectively communicate with them and inform them of all the information that is needed to be given to them.Translators should also be part of any health and social care organisations or easily contacted. All the rights of individuals are included within the Humans Right Act (1998) and they should be applied to the fullest with no contradictory. National policy initiatives National policy initiatives are Laws put together by society rather than the government. They reduce and sometimes stop marginalisation and promote the rights of individuals, whilst meeting their nee ds.The promotion of anti-discriminatory practice is done through the national policies by targeting areas where it is needed. For example the Human Rights Act (1998) and the Disability Discrimination Act (2005), both address anti-discriminatory practice in different ways by ensuring that individuals are treated with respect and dignity and all there other rights are received 2 when being supported by health and social care settings. Every Child Matters (2003) The national policy initiative that will be assessed is Every Child Matters (2003).The aim of this national initiative is to extend services to improve children's life chances and help them with life time problems. This policy highlights the need for services, including schools and social workers and health professionals to work more closely to protect and support the needs and rights of all children. Eight-year old Victoria Climbie died from hypothermia on 25 February 2000 after months of sustained abuse at the hands of her fo ster-carer and Great Aunt, MarieTherese Kouao and her partner Carl John Manning.Victoria visited health and social care settings many times during her being abused and she was complete discharged with no member of staff questioning her marks on her arms and legs and how she broke her leg. Also due to her race she had dark skin colour and therefor bruising was not as apparent. The poor 8 year old went through complete torture and abuse for many years of her life and the health and social care services failed her so many times.Following Victoria’s death, the Home Office and the Department of Health invited Lord Laming who is very well known to work with social services and child protection came to a conclusion that there had been to many deaths of young children who have suffered abuse and completely been neglected by the health and social care services. Lord Laming’s report stated that Victoria’s death had been entirely preventable 12 key occasions were identifie d where services could have successfully interfered to prevent Victoria coming to further harm.The 12 key occasions missed consisted of poor decision-making support for front line workers; and failure to share information within and between agencies. This is where multi agency working became more well-known and the every child matters policy (2003) was released with all the enquiries of lord laming which mainly consisted of the services working as a team and making sure that the health and social care settings make sure all assessments are done thoroughly.The Every Child Matters Policy (2003) was formed through lord lammings enquiries and was closely related to the Children’s Act (2004). Through lord lamming this policy and legislation are able to protect children like Vitoria Climbie and the other cases such as Baby P. The Every Child Matters Policy (2003) promotes anti 3 discriminatory practice in many ways but the five main aspects are the: healthiness Stay safe Enjoy and Achieve Make a positive contribution Achieve economic wellbeing The first assessment of this national initiative policy is the development of healthy lifestyles in children.The holistic approach is used in promoting health to adolescents and children as the following are looked at: physical, sexual health, exercise, controlling personal stress and having self-esteem. Mental and emotional health are two that are very important in promoting anti discriminatory practice within health and social care as they both are the main focus to what influences an individual’s behaviour and well-being. The next assessment is the safety of children this policy provides. The every child matters policy helps in ensuring that children stay safe from harm.For example abuse in any form including discrimination, marginalization and disempowerment. This also includes all health and social care settings to make sure they follow the child protection legislation and criminal records bureau (CRB) check s for all staff in health and social care setting as they work with the most vulnerable of people. Protecting young people from bullying, harassment and other forms of discrimination is vital as it can have major effects on the child’s future life.Around 1 in 2 children are effected by bulling during school and do unfortunately under achieve and sometimes even turn to suicide (bullying statistics 2009: online). The child matter policy help in promoting anti discriminatory practice in health and social care organisations to keep a clear understanding on how to stop bulling and train staffs in following legislations, policies and procedures to help and reduce forms of bullying and harassment within all different aspect sexual, physical or verbal. Achieving economic well-being is also included in this policy.It also helps in promoting anti –discrimination by helping children grow good teamwork qualities that will stop them from not only discriminating but also stop others from discriminating. The influence of this policy allows settings like schools to prepare children for the skills and knowledge needed for employment and for living economically independently. It also helps children in developing self- confidence again 4 promoting anti -discrimination as the person being discriminated at can build a good relationship with themselves to prevent them from being effected by the discrimination which could lead to low self- esteem and isolation.This assessment proves to have very positive outcomes on young children as it helps them be trained for the bigger world and allows them to see how they can get good carers and be financially competent. It also includes allowing children to be able to access opportunities for work experience and work-based learning to help them again for the future. On another assessment the child matter policy also includes the importance of children enjoying education and training, and the extent to which children make progress with regard to their learning and their personal development.The influence of this aspect has major promotions to anti-discrimination as it educates children in understanding the wrongness of discrimination and how it is unacceptable in society. This also helps children in later life to have a better quality life as the children will feel as though they have achieved something and this can stop children in underachieving schools to simply by making sure that they are enjoying their lessons. This also reduces abscesses and overall improves assessment levels.Teaching children to safeguard them from abuse and neglect can also have a very positive outlook as it is very unfortunate that t not all abuse are recognised and does not stop them either for example the baby p case. Also according child help 2012: online about 30% of abused and neglected children will later abuse their own children, continuing the horrible cycle of abuse. This is the reason to prompting ways children have to ps ychologically overcome the battle of abuse. Also anti-discrimination can be promoted through a wide curriculum including in teaching children in many different cultures religions value and beliefs.Education is a major promotion in anti-discrimination and health and social care settings can support it by allowing staff to be open mind when approaching children in whatever they do. For example when a teacher is to teach a lesson they should make it fun and exciting that will help the learner be more positive about what they are being taught and actually enjoy it. Advocacy this is usually for the most vulnerable of people therefore this policy uses advocacy to makes sure that the rights of children are given to them in any circumstance.However the advocate needs to make sure they do not start to 5 talk and express themselves through their prospects but rather the individuals. This is also part of being an empathetic professional. Many children do need advocates as they are sometimes un aware of the issues going on around them. For example if a child is experiences discrimination from a teacher they may not see it as discrimination and not do anything about this is where an advocate can help. Advocates can also help children to be involved in planning their care and support with regards to their wishes, hopes and dreams.Every health and social care setting needs to have in place policies and procedures that are followed one by the legislation or acts. All health and social care professionals need to abide by the policies and procedures of the organisation to make sure they meet their role in the appropriate way by following the regulations. The every child matters policy does promote this in there regulations and support every employer in doing so. This is done through efficient training and experience. This is part of the professional’s rights to be allowed to have the training that they may need during their practice.This assessment does not only link with the ever child matters policy but all the other national policy initiatives. It has a great influence on the service users as the policies and procedures are mainly made for their benefits and safeguarding the individuals within the practice. The final assessment on the every child matters policy is the promotion of children’s welfare. This is linked to ant discrimination in many ways as it looks at ensuring every child has an equal opportunity no matter where they are from to achieve the best possible development they can.Some children may have been deprived of opportunities and assistance in early life due to their background or money issues within the family. This policy helps in problems like that and provide free services for people who cannot afford it also the promotion of anti-discrimination is done through this by allowing a whole range of different children from different ethnicities, religions and overall values come together to gain the same skills and experience s that can be used latter in their adult lives. D1 in evaluating the every child matters policy there are many strengths and weaknesses.Evan though it is a document from the government green paper there are still improvements made. 6 A strength of the every child matters policy is being able to promote antidiscrimination is through clear learner centred development strategies. A central aim of education in citizenship and personal development is to enable pupils ‘to become more self-confident and responsible in and beyond the classroom. For example behaving in a polite and respectful manner and also picking up litter. This is a promotion of anti-discriminatory practice as young children are taught on how to respect and care for people.For example telling the children that every race, religion and age is the same and they should all respect each other. Also this is strength in implementing anti-discriminatory practice as citizenship lessons educate children in very important li fe skills such as political and public life. it also educates children in situations where they are vulnerable to abuse and how to get help quickly and safely. For example a stranger taking a teenage girl out to a meal is one of the first steps to rape or even gang rape.Education is the strength seen in the lesson provided for students called citizenship as Hannah Richardson a reporter on BBC news states that there are chances of citizenship lessons to become non-mandatory however it has proven to be a great lesson and made some students truly flourish (2010: online) Strength of the Every Child Matters policy is that it also provided a good initial advice and guidance through this policy. Another strength that links to the citizenship lessons is the wide range of curriculum enhancement activities for learners.For example educational visits in and out of the country, musical art at lunch times similar to sports and extra curriculum activates such as work experience and working enterp rise day are all good ways in promoting anti-discriminatory practice within schools as it again educates students on a wide range of ideas rather than what they just read from text books. For example taking student to Auschwitz in Poland to learn the horrifies of the concentration camps rather than reading it from a text book allows them to see how far discrimination went and how it killed up to 4. million people according to The nizkor project (2011: online) Allowing students to experience and see rather then read and hear can make them more passionate about the whole subject. For example world war 2. A third strength of the Every Child Matters Policy in promoting anti discriminatory practice in health and social care is the different health and social care services 7 working together. Also known as multi agency working. Multi-agency working provides benefits for children, young people and families because they receive tailormade support in the most efficient way.The main positive parts in multi-agency working that help in promoting antidiscriminatory is through early identification and intervention which would have again helped previous cases such as Victoria Climbie and baby P. Easier or quicker access to services or expertise is another part of what makes the multi-agency working more sufficient and can save children from situations in time to spear their lives. This also promotes anti-discrimination as it does not marginalise children in poverty it is an overall strategy to help all children.Overall multi-agency work creates a better quality of service whether the child is using the hospital; dentist or a social worker the different agencies and professionals putting their work together gives a higher chance of the child being in safe hands. However there is also weakness seen in multi-agency work that differ the effects of promoting anti discriminatory practice. For example challenges for workers of creating new professional identities in the growing com munities Of practice in other words professionals become confused in where they stand within the agency.This can cause negative behaviour and in some cases lead to discriminatory practice completely defeating the purpose of promoting anti discriminatory practice. For example if hospital agency joins with a social care agency there may be tension between what each member of staff is eligible to say to the rest of the group and where they are higher than the social workers as there manager or below them. Another weakness of, multi-agency work is the professionals background and form of language.As many health and social care professionals use jargon that suits there profession for example medical jargon for move a limb or some other body part away from the midline of the body would be abduction and ABG – arterial blood gas reading. Certain abbreviation can cause difficulties in promoting anti discriminatory practice in the setting as other agencies may feel that they are not be ing told in full of the case. For example social workers may not understand medical jargon and therefore feel that there agency is being left out and not considered.Weakness seen of the education stream the every child policy enquires went there where positive but there also stands negative or weakness that where seen. Evan 8 though Ofsted did believe that the curriculum was boosted by citizenship OFSTED (2012: online) some students felt that they did not want to do the subject as they had heard most of it before. As an eight-year-old said recently, â€Å"It‘s so boring when they keep telling you that making the world a better place means picking up litter and not killing whales‘. BBC News (2012 online) again anti-discrimination is not seen to be prompted if the pupils feel that they do not want to do citizenship as it will benefit them in the least possible way. Also this will lead to an effect of discrimination known as disempowerment as the children may feel they are not given a choice in what they want to and do not want to learn. Overall this criterion has shown the assessments and evaluations of a national policy initiative which is the every child matters policy (2003) that are mostly linked to the Human Right Act (1998).The practices mentioned are very important to be fulfilled in a child’s life for them to have a positive outcome in the adult life. The Human Right Act is the central for health and social care settings. As employers need to be aware of them in any situation to protect all patients and service users of health and social care. Bibliography Edexcel (2011) Unit 2 (online) available at: www. edexcel. com/Pages/Home. aspx accessed 13/02/2012 Stretch. B and Whitehouse. M (2010) Edexcel health and social care level 3 Essex person education limited.Accessed 15/02/2012 Department of education (2012) every child matters: change for children (online) available at: www. education. gov. uk/publications/standard/publicationdetail/ page1/ DfES/1081/2004 accessed 13/02/2012 The Excellence Gateway Treasury (2012) Every Child Matters (ECM) (online) available at: http://archive. excellencegateway. org. uk/page. aspx? o=167914 accessed 12/02/2012 Sen Help advice and info (2011) Every Child Matters (online) available at: www. specialneedshelp. co. k/about-every-child-matters accessed 13/02/2012 Bullying statistics (2009) welcome to bullying statistics (online) available at: 9 www. bullyingstatistics. org/ accessed 13/02/2012 NSPCC (2011) statistics (online) available at: www. nspcc. org. uk/inform/research/ statistics/statistics_wda48748. html accessed 14/02/2012 BBC News (2003) Victoria Climbie: chain of neglects (online) available at: http:// news. bbc. co. uk/1/hi/uk/2700427. stm accessed 14/02/2012 BBC new (2010) teachers fear for future citizenship lessons. (Online) available at: online www. bbc. co. uk/news/education-11502537 accessed 14/02/2012 10

Msc Strategic Marketing Assignment

1. Visit www. americanexpress. com to learn more about the different cards that American Express offers. Discuss the target market and positioning strategies for each and suggest other segments that American Express might be able to successfully target (20%/630-770 words) American Express manages a wide variety of products but their cards can be classified in two main card types if cards: personal and business cards. For each card type they offer a wide range of different utilities and privilege and can be sub divided in credit and charge cards.The difference between the credit and the charge cards available in each category is that the credit cards charge the card holder at the end of the month while the charge cards charge the card holder instantly. The American express business model is aimed at a very narrow premium customer base, which frequently make large transactions. As their customer base is narrow they are able to provide a higher customer service than their competitors (p p). The AmEx brand also holds a huge cultural value.Because of the brands positioning and corporate branding being the owner of an AmEx automatically improves this persons role as opinion leader for the personal social group. Personal Cards Card The range of personal AMEX cards is designed for personal use. The holder pays an annual fee depending on their card and in return they get the corresponding American Express services. Generally such services include no preset spending limits and luxury rewards for collecting points.Other cobranded American Express cards such as the British Airways American Express card also offer additional travel related advantages such as travel insurance or priority on waiting lists. (American express. com Target market In comparison to some of its competitors such as Visa and Mastercard, American express does charge for its services. This naturally shifts it away from these competitors and into a segment of its own. The target market of the personal AME X cards are high earning individuals, because they are high earners they are likely to be individuals professionally hold roles of esponsibility. Their personality is extravagant, extroverted and exploring yet sophisticated lifestyle. Small Business Cards Card The small business card range is designed by American Express to help small businesses manage their finances and reduce stress of running a business. The card holder is expected to pay a monthly fee and in return get the American Express services of no preset spending limit, the card can be extended to other business employees, access to airport lounges and a generous membership reward program.Target Market As the card types name suggests American Express targets small businesses segment with this range of cards. But they don’t target the whole of the small business segment. The card is designed for those businesses that regularly need to make payments for business purposes. The co-branded American Express and British A irways card suggests that they are targeting businesses whose employees are frequently traveling and would like to centrally control their company expenses. Missing segments,The existing range of AMEX cards target the high profile person and business that need to make large and regular payments. Though the product range can also be use online it’s mainly intended to be used offline with the physical card. Many of today’s payment transactions are made via the world wide web of which services such as Pay Pal and Citadel EFT. These 3rd party services are sometimes considered to be unreliable and no provide the exclusivity that American Express provides. This can withhold AMEX users from using their AMEX card online.An exclusive online payment service for AMEX users to provide payment services can increase the company’s online presence and stimulate the cards use. 2. How has American Express been able to help consumers shift their attitude toward usage of the card? Is American Express taking a proactive approach to managing its marketing environment? How? (20%/630-770 words) Shift of attitudes Proactive in managing its marketing environments? 3. Based on your knowledge of online buyer behavior – provide a proposal for an effective e-marketing campaign for American Express, using social media: Facebook, twitter, blogs etc.Critically discuss different ways to attract and retain consumers using different social media in the UK market. To answer this you may choose any two appropriate models of consumer behavior. (20%/630-770 words) Currently American Express is present of the World Wide Web’s main social networks. On Facebook AMEX? s global page got 2. 7 Million who â€Å"like† them, they also have separate pages for each country they have commercial activity in which on average tend to have some 7,000 likes each.The AMEX main Twitter account got 600K followers, on LinkedIn approximately 136,000 professionals are following th e company and on YouTube they got 12,000 subscribers. American express also attempts to connect with small businesses and professionals through offering business advice to them through blogs. In comparison American Express? s closest competitors Master Card and Visa both got 4. 5 million likes each on Facebook. On twitter Visa got 38,000 followers and Master Card 16,000. On Linked in MasterCard for 43,000 followers and Visa 48,000 and on YouTube 1000 and 4000 subscribers respectively.Because of the niche market targeted by American express and the enormous reach and noise of the World Wide Web, planning a carefully targeted campaign is of great importance to ensure the campaign is using resources efficiently. In their study Cap Gemini Ernst & Young (2002) found that modern day online consumers, when considering buying, are looking for the human values behind products and services, such as honesty, respect, dignity trust and fairness behind the products they buy.Since American expres s has two card types and thus two target markets its only logical that the online marketing campaign also be divided to target the two markets separately. Since AMEX got two quite specific target markets the use of social networks is recommended. Social networks allow you to target users on a wide variety of demographic, psychographic, lifestyle information and interests supplied voluntarily by its users. American Express brand is virtually universal, and a single geographic market is quite small.Therefor it is suggested that it is better to focus an e-marketing campaign, via social media, on a global or regional scale than national. The online marketing campaign directed towards the private users will focus on creating a worldwide viral marketing campaign on the popular social networks. For a period of 45 days, using a designated app on the AMEX Facebook page, users can enter a lottery to win one of five free Platinum American Express cards and an additional â‚ ¬2000. Users will be able to increase their chances of winning one of these cards in multiple ways.The first way would be though on a daily basis entering the application and participating in a multiple choice quiz, for every correct daily an additional entry is gained. The daily quiz will consist of questions related to the AMEX products and brand, designed to increase the knowledge about the AMEX products and aid the correct positioning of the brand in the mind of the consumer. The estimated marketing costs for the target market of private users is approximately â‚ ¬17,000, and has a potential reach +1,000,000 resulting in a maximum price per impression of â‚ ¬0. 17, much more efficient than the Facebook adds which recommend a charge of â‚ ¬0. 65 per click. Rivero, J. (2012) suggests that credit card marketing to consumers should be done â€Å"where your consumers and their friends are hanging out†. This campaign attempts to do just that: to get potential new users interested in an d reinforce the connection that existing consumers have with American Express through cultural influences. The people who have already like the American Express Facebook page will be the ones kicking of the campaign by being the first ones to enter the draw.Then when they invite their friends to join they are seen as opinion leaders within their social group. Those who are really interested in winning will engage in the daily quiz elaborating their knowledge of the brand and its products and in turn also convert them into 2nd generation opinion leaders for their social network. Facebook users will also be able to increase their chances of winning by inviting their Facebook â€Å"friends† to enter the competition via the AMEX application. For every friend that they have invited and has also entered the competition they will also gain an additional entry.For the business segment of the American Express target market linked in will be used to gain the public’s attention. This campaign will also take the shape of a competition but not a lottery. Entrepreneurs will be invited to submit start up business proposals. After initial screening, through popular vote on from the linked in community the most popular idea will gain a three year backing of American Express experts, full financial support and of course the AMEX cards and benefits to get up the new business idea. This campaign focuses gaining new business customers through having them engage with the brand through LinkedIn.The social role that AmEx would be taking on, of financing the best business idea, should be interpreted by other users and business as an act of social charity and an attempt to help the business world encouraging them to also use American Express for their business as they understand they provide better and premium services to businesses. 4. Critically analyze and evaluate consumer and customer management practices adopted by American Express and how consumers react to individ ualized consumer-organization interaction. (20%/630-770 words) . Discuss potential trends in buyer behavior in the Credit Card market over the next ten years. Identify companies in this sector which are responding well to the trends, and make recommendations how your company can update the way it engages with current and potential customers. (20%/630-770 words) Innovations One of the main innovations currently in the credit card market is the move to pay via smart phones. Systems are being developed to use a person’s smart phone as a mobile wallet without having to take out a physical credit card. 0 percent of people expect that their smartphones will eventually replace cash and credit cards. (Farrell, B. M. , 2013) Mastercard, Visa and Paypal are already experimenting with this alternative payment method though it must be mentioned that people or 35 or younger, are more inclined to use this innovation than the over 35? s. (Farrell, B. M. , 2013). Amex bought the online payme nt system Serve for $300 million in 2009 and launched its e-wallet service in 2011 (Pepitone, J. , 2011) in a reaction to Visa and PayPal launching a similar service first.The service is currently only available in the US (Johnson, A. R. , 2011) Since in many emerging markets they are taking a technology leap, i. e. directly starting with the latest technology, there exists a realistic possibility that they might also skip the credit card phase and move directly into having an e-wallet. American express could well establish their brand in these markets by providing e-wallet services as well as methods to accept e-wallet payments to local businesses. Competition,The standard credit card market is becoming saturated and its becoming increasingly difficult to obtain new customers or to make customers switch credit card issuer. Card issues have to offer increasingly more incentives to attract new customers and retain exisiting customers. American Express has the advantage of having a un ique brand within a select group of customers. But there are no restrictions for MasterCard or Visa to launch a cheap premium or platinum range in order to target and gain market share right in the heart of American Express? core business. Multi-Function cards. First Data Corporation (2011) suggests that in Brazil Banco Bradesco and in France Credit Agricole have been offering a card type that has the ability to access both credit and debit accounts. But neither have been considered a game changer. Multi-function cards are being increasingly interesting as consumers are starting to shift their preference to the debit card instead of the credit card. This is partially related to the currently ongoing financial crisis.With shifting trends and no game changing alternative this will be a future point of focus for credit card issuers to successfully introduce a hybrid card of this type as long as the demand proves sufficient. Co-Branded Cards Some of American Express? s biggest competito rs are teaming up with other large multinationals to offer exclusive co branded credit cards. For example IKEA and VISA have launched the IKEA Visa card allowing consumers to finance their purchases for up to three years among other benefits.American Express already hs a co-branded card with British Airways but with competition becoming increasingly tougher it is likely that card issuers will also try to issue cards via large multinational organizations. Bibliography: Farrell, B. M. , 2013, Not paying by smartphone? You soon will, many bet. The Boston Globe. Retrieved from http://www. bostonglobe. com/business/2013/03/20/payment-industry-executives-eye-mobile-future/XHi4XtUT9zkoloMd0m2biO/story. html First Data Corporation (2011) Four Important Trends Shaping the future of Credit Cards. Retireived from ttp://www. firstdata. com/downloads/thought-leadership/cc-trends-wp. pdf Johnson, A. R. (2011). â€Å"AmEx Looks Beyond Credit Cards†. The Wall Street Journal. Retrieved from h ttp://online. wsj. com/article/SB10001424052970204552304577112611696189378. html Pepitone, J. , 2011. American Express dives into mobile payment with Serve. Retrieved from http://money. cnn. com/2011/03/28/technology/american_express_serve/index. htm Rivero, J. (2012). 3 Big Trends in Credit Card Marketing. Retrieved from: http://thefinancialbrand. com/22348/three-trends-in-credit-card-marketing/